What Pantone has named Blue 072 C #10069F has caught my eye on social media several times within one week. This medium dark shade of blue - magenta has been seen on Social Media Maven and Sunglass Designer, @Dearra, as she promotes her Lorvae sunglasses. I also recognized this same color on another Social Media star @Itsjuliettefoxx as she models her fashion line designed in collaboration with ASOS. I loved seeing this vibrant blue used to create the Telfar x Eastpak large tote bag. Zara also opted for blue when designing a drapey, off- the-shoulder dress. Again, fashionistas are picking up on the season’s “it” color by wearing it as a statement coat. Check @Lisaingmarinelli’s page on Instagram. Her style in general is fabulous.